Out of Home Advertising (OOH)
A paid media strategy places ads in visible
public spaces like billboards, transit ads, and
digital screens. An underappreciated medium
with high ROI is truck side advertisements.
Impressions
A single truck in a top media market can
create over 44,000 impression per day.
This is almost 2.5x the attention that a
static advertisement would generate.
High Return on Investment
Truck side advertisements
offer high returns on ad spend, costing only
$1.50 per 1,000 views compared to over
$3 for traditional ads.
Customer Retention
98% of in car audiences say they noticed
truck advertisements. Further, in some
cases, audiences had an unaided recall
rate of the advertisement of 30%.
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